JOLENE HANSEN

Freelance Writer
Strategic Marketing Specialist

For more than a decade, I've helped B2B and B2C publishers, businesses and brands tell their stories. Let's talk about how I can help you tell yours. Reach me at jolene@jolenehansen.com .

BUSINESS & TECHNOLOGY


Cannabis Business Times •

‘We’re Not Just Building a Company—We’re Shaping the Future of an Industry’

The business world is full of lofty vision statements. But it’s abundantly clear—in cannabis and other industries—that platitudes about purpose and excellence don’t go far. Strategic vision that is grounded in hands-on experience and values marks the difference between statements that fall by the wayside and actions that drive growth, profitability and operational excellence.
CEAg World •

Traders Hill Farm Talks Aquaponics and Tech

For any kind of CEA operation, thorough evaluation of new technology informs decisions that ultimately impact food safety, crop quality, and yields. When the technology relates to aquaponics production, considerations arise related to horticulture and aquaculture. At aquaponics grower Traders Hill Farm in Hilliard, Florida, tech decisions are influenced by an approach in sharp contrast to the idea that aquaponics is a 50-50 revenue stream of fish and produce.
Cannabis Business Times •

6 Key Crop Lighting Design Considerations You Don't Want to Overlook

Lighting is one of the most important factors contributing to plant growth. To choose the best lighting design for your cultivation facility, it’s crucial to be able to make an “apples-to-apples” comparison between lighting designs. The challenge comes when lighting manufacturers use different analysis techniques. But by understanding key lighting considerations, you can make the most informed decision to create the best lighting plan for your crop’s needs. Sponsored content for Cannabis Business Times.
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