JOLENE HANSEN

Freelance Writer
Content Marketing Specialist

For more than a decade, I've helped B2B and B2C publishers, businesses and brands tell their stories. Let's talk about how I can help you tell yours. Reach me at jolene@jolenehansen.com .

INNOVATIVE AGRICULTURE


CEAg World •

Choosing the Right Tech at Better Future Farms

In February 2023, Better Future Farms (BFF) broke ground on its first greenhouse facility. Located on 61 acres in Louisa County, Virginia, the 14.5-acre facility’s opening has become one of the CEA industry‘s most highly anticipated events. Part of the excitement revolves around the project’s technology, from its highly automated 10-acre production area and massive pack line to the other components that make this lettuce production facility tick.
CEAg World •

Opportunities and Trends Gaining Traction in CEA

The CEA industry has unquestionably experienced some turbulent times in the last few years. But one healthy byproduct of the challenges has been a renewed appreciation for the greenhouse segment of the industry. As Chris Veillon, Pure Flavor‘s Chief Marketing Officer, pointed out in a recent CEAg World “Grower Outlook” interview, the established greenhouse produce industry is thriving, with significant investment and expansion underway.
Greenhouse Management •

Native plant niche

Thanks to Clint Eastwood and “The Bridges of Madison County,” people from around the world travel to south central Iowa to see its covered bridges every year. But for lucky visitors who time it right, Madison County holds more surprises: field after field of native prairie grass and wildflower seed production, bursting with breathtaking color and blooms. Allendan Seed Company, the force behind the beauty, has grown from humble beginnings into one of the nation’s largest producers of native prairie seed.
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