JOLENE HANSEN

Freelance Writer
Strategic Marketing Specialist

For more than a decade, I've helped B2B and B2C publishers, businesses and brands tell their stories. Let's talk about how I can help you tell yours. Reach me at jolene@jolenehansen.com .

INNOVATIVE AGRICULTURE


CEAg World •

Looking to 2025 and Beyond: Hybrid Vertical Farms

After captivating investors, media and consumers early on, vertical farming has endured some very public and painful growing pains, as noted by our interviewees below. However, there have always been bright spots in this sector of the controlled-environment agriculture industry — and it seems that a “reset” is underway. Of special interest as we look ahead are hybrid vertical farms, whose innovations combine the best aspects of vertical and greenhouse production.
CEAg World •

Traders Hill Farm Talks Aquaponics and Tech

For any kind of CEA operation, thorough evaluation of new technology informs decisions that ultimately impact food safety, crop quality, and yields. When the technology relates to aquaponics production, considerations arise related to horticulture and aquaculture. At aquaponics grower Traders Hill Farm in Hilliard, Florida, tech decisions are influenced by an approach in sharp contrast to the idea that aquaponics is a 50-50 revenue stream of fish and produce.
CEAg World •

Choosing the Right Tech at Better Future Farms

In February 2023, Better Future Farms (BFF) broke ground on its first greenhouse facility. Located on 61 acres in Louisa County, Virginia, the 14.5-acre facility’s opening has become one of the CEA industry‘s most highly anticipated events. Part of the excitement revolves around the project’s technology, from its highly automated 10-acre production area and massive pack line to the other components that make this lettuce production facility tick.
CEAg World •

Opportunities and Trends Gaining Traction in CEA

The CEA industry has unquestionably experienced some turbulent times in the last few years. But one healthy byproduct of the challenges has been a renewed appreciation for the greenhouse segment of the industry. As Chris Veillon, Pure Flavor‘s Chief Marketing Officer, pointed out in a recent CEAg World “Grower Outlook” interview, the established greenhouse produce industry is thriving, with significant investment and expansion underway.
Greenhouse Management •

Native plant niche

Thanks to Clint Eastwood and “The Bridges of Madison County,” people from around the world travel to south central Iowa to see its covered bridges every year. But for lucky visitors who time it right, Madison County holds more surprises: field after field of native prairie grass and wildflower seed production, bursting with breathtaking color and blooms. Allendan Seed Company, the force behind the beauty, has grown from humble beginnings into one of the nation’s largest producers of native prairie seed.
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