Marketing in Bloom • July 2024

Propagating Knowledge at Petitti Garden Centers

When Angelo Petitti first shared a weekly gardening tip on radio in the mid-1980s, the term “content marketing” didn’t exist. More than a decade would pass before the term was coined—and several decades before it came into widespread use. But that didn’t change the impact of what Angelo did ...

Greenhouse Management • July 2024

Dare to Dream A Different Dream

When Ieda Del Bianco learned she was being honored with a Horticultural Industries Leadership Award (HILA), she thought she was the target of a hoax. Then she dug a little deeper and discovered it was true. “It was really a beautiful surprise,” she says. The first thing she did was ...

Greenhouse Management • November 2023

Native plant niche

Thanks to Clint Eastwood and “The Bridges of Madison County,” people from around the world travel to south central Iowa to see its covered bridges every year. But for lucky visitors who time it right, Madison County holds more surprises: field after field of native prairie grass and wildflower seed production, bursting with breathtaking color and blooms. Allendan Seed Company, the force behind the beauty, has grown from humble beginnings into one of the nation’s largest producers of native prairie seed.

Greenhouse Management • September 2023

Leveraging tradition, innovation & intention

B2B Cover Story - Westerlay Orchids' Toine Overgaag augments the business's heritage with technology, sustainability and deliberate goals.

Nursery Management • June 2023

Growing partnerships, delivering excellence

Tony Van Oort remembers the day his friend and new partner Gary Neels christened their company Qualitree. Twenty-nine years later, the friendship, partnership and quality behind the name continue to grow.

Greenhouse Management • November 2022

Navigating a new era

This B2B cover story for Greenhouse Management magazine shares the story of a business acquisition that's flourished in all the best ways.

Nursery Management • November 2022

Building on the past for the future

B2B COVER STORY For many family-owned nurseries, turning the reins over to the next generation often gets delayed. But not at R.A. Dudley Nurseries, Inc. in Thomson, Georgia. Fifth-generation cousins Bennett and Al Dudley are adding their chapter to the family legacy. And their hopes are set high.

November 2022

2022 State of the Cannabis Lighting Market Report

2022 State of the Cannabis Lighting Market Report for Cannabis Business Times

Nursery Management • September 2022

Investing in people, not just production

B2B COVER STORY - This family-owned company’s bicentennial is approaching, and they're prepping for the future by investing in people.

Greenhouse Management • July 2022

Embracing online sales

B2B COVER STORY - When Doug Thorsen launched Thorsen’s Greenhouse in 2000, the houseplant explosion of the 1970s was a distant memory and accessible e-commerce for small businesses was little more than a dream. This B2B cover story shares how Thorsen’s focused production approach positioned the company for e-commerce success.

Nursery Management • July 2022

Changing markets & lives

A conversation with Jim Berry is filled with easy laughter, gratitude and lots of wisdom about people, plants and living life with courage and grit. With half a century in the horticulture industry, he’s left an indelible trail of plants he’s touched and lives he’s influenced. This B2B profile celebrates Berry and his 2022 Horticultural Indsutries Leadership Award (HILA).

Garden Center Magazine • July 2022

Digital storefront

When COVID-19 hit the United States in early 2020, independent garden centers across the country scrambled to meet the challenge. Amazon and other online retailers took off as consumers doubled down on buying online, and garden centers took note. B2B story for Garden Center's 2022 Top 100 issue.

Cannabis Business Times • May 2022

From Potential to Profits: Reaping the Benefits of Sound Lighting

In this Fluence-sponsored content for Cannabis Business Times, Maryland cultivator Jake Van Wingerden of SunMed Growers talks about the math of payback and his decision to make the switch to LEDs.

Hemp Grower • February 2022

Laying the Foundation for California Hemp Fiber

B2B feature for Hemp Grower magazine covering historic 2021 California fiber hemp trials with U.S. hemp industry pioneer Lawrence Serbin and Central Valley cotton and almond grower Tom Pires.

Garden Center Magazine • November 2021

Power Over Plants

B2B feature on grower-retailers for Garden Center magazine's 2021 State of the Industry Report. Three independent garden center grower-retailers share why they grow — and why they plan to grow more. Report honored with a 2022 American Society of Business Publication Editors (ASBPE) Awards of Excellence Regional (Heartland) Silver.

Cannabis Business Times • November 2021

Jake’s Legacy

B2B cover story on Jake Van Wingerden's SunMed Growers — one of two features in CBT's first-ever dual cover story.

Cannabis Business Times • October 2021

Growing Under High Light Intensities

State of the Lighting Market Special Report. For many growers and researchers, the emphasis has shifted from light color or spectral quality to light intensity—specifically, high light intensities that go beyond sunlight.

Garden Center Magazine • October 2020

Gardens with Purpose

B2B COVER STORY - As spring 2020 put fresh spins on gardening, vegetables spelled “victory” for new gardeners and independent garden centers.

Greenhouse Management • September 2020

Sanitation Success

B2B COVER STORY - Ask any grower. Proper greenhouse sanitation is one of the most important things you can do for the plants you grow and the people who tend them.

Greenhouse Management • August 2020

Poinsettia Dynamics

B2B COVER STORY - Today’s poinsettias are more compact, more resilient, more colorful and more diverse than ever, but the market has changed since Paul Ecke Sr.'s founding work.